Cytec Engineered Materials
What is the result when marketing and human resources collaborate on a global initiative to emphasize each employee’s contribution to every customer? Cytec Engineered Materials’ Guiding Principles program. We worked closely with CEM to develop infographics, print collateral, and narrative video that launched this effective, thought-provoking initiative.
Project included identity development, icon design, collateral pieces, posters, and an educational and motivational video.